2019 Irish Pet Owners Survey Results [Infographic]


Ireland is a nation of pet lovers and our 2019 Pet Owners Survey showed just how much we love our pets and the lengths we go to to make sure they are well cared for and feel part of the family.

1200 Cat and Dog Owners in Ireland were surveyed as part of our annual survey, answering questions about the number of pets they own, what they spend on their pets, whether they let them sleep in the bed and what they truly think about Pet Insurance. We also asked if people refer to their pets as furbabies, if they kiss their pets and much more.

Infographic for use with full results can be found at the bottom of this article 

2019 Irish Pet Owners Survey Results

Question 1 – How Many Pets Do You Have?

We know that people love their pets and our survey showed that 30% of those surveyed had 4 pets or more, nearly a third of those surveyed, compared to 25% last year.

30% have 1 pet

26% have 2 pets

14% have 3 pets

Pet Sitters Ireland 2020 Prediction

Last year we predicted that we would see the number of multi-pet households increase, with a significant % increase in households with 4 pets or more. We suspect that this trend will continue.

Question 2 – Do You Let Your Pets Sleep In Your Bed?

Whether pets should be allowed in the bed is a topic that people usually feel quite strongly about, with some loving the idea of snuggling up with their pets and others completely against it.

68% of respondents allow their pets to sleep in their bed (an increase of 4% on last year)

Pet Sitters Ireland 2020 Prediction

Last year we predicted that we didn’t expect this to increase much over the coming year – however we saw a 4% increase this year. Will all pets be in the bed before we know it – it’s hard to imagine it increasing to 100%.

Question 3 – What Type Of Food Do You Feed Your Pets?

With many respondents using a mix of food types, Pet Store Brands were the clear favourite among respondents with 40% of respondents stating they choose a Pet Store Brand over other options. This was a decrease on last year – with a 5% increase in Supermarket Pet Food Purchases.

Pet Sitters Ireland 2020 Prediction

Last year we predicted a rise in people opting for raw food diets and homemade food diets for their pets. There was a very small % increase in the numbers suggesting that people prefer ready made food for their dog over homemade options. It looks like we could see an increase in purchases from supermarkets – perhaps due to the convenience supermarkets offer.

Question 4 – Do You Have Pet Insurance?

Our survey clearly highlighted that 75% of people didn’t have pet insurance (a 2% increase on 2018)

With a large proportion of our survey respondents having 4 pets or more it’s not surprising that 62% of people cited the reason for not getting Pet Insurance as cost. (A rise from 60% in our 2018 survey)

11% also cited the reason as cover not being available, this is often related to the breed of dog or the age of the pet. And 7% said they had never thought of purchasing pet insurance.

Pet Sitters Ireland 2020 Prediction

We don’t see the number of pet owners getting insurance increasing, although we do feel people will move towards independent savings plans to cover vets bills – something which many of our respondents said they already have in place.

 

Pet Insurance Survey

Question 5 – If You Do Have Pet Insurance, Why Do You Have it?

65% of Pet Owners said they take out Pet Insurance for peace of mind. With 25% citing they take it out because they can’t afford large vets bills.

Pet Sitters Ireland 2020 Prediction

Peace of mind is always going to be a leading factor in getting Pet Insurance for pet owners. We don’t anticipate that changing. However people not being able to afford large vets bills we envisage will increase.

Pet Insurance Peace Of Mind

Question 6 – If You Do Have Pet Insurance, Who Is It With?

Of the 1200 Pet Owners surveyed that had Pet Insurance 59% of them had insurance with Allianz.

Allianz were the clear favourite, with Pet Insure being second favourite at 29%, followed by Blue Insurance at 3%

Pet Sitters Ireland 2020 Prediction

Last year we predicted that Allianz would remain at the forefront of the Industry and we don’t see this changing. For the last 3 years they have been considerably more popular than any other company.

Pet Insurance Ireland

 

Question 7 – How Much Does Your Pet Insurance Cost (Per Pet) each month?

45% of respondents are paying between 11-20 euro (per pet) for pet insurance. While this seems an affordable amount for the cover on offer, when respondents have more than one pet the cost per year can become very high for multi-pet households.

Pet Sitters Ireland 2020 Prediction

We don’t see any type of insurance decreasing in cost. With a 3% increase in people paying over 31 euro, we anticipate this trend to continue.

Cost of Pet Insurance

How Much Do You Spend At The Vets Each Year

There is very little difference in the amount spent at the vets from 2018 to 2019.

Vet Spend Yearly In Ireland

Question 8 – Do You Take Your Pets To The Vets Each Year For Their Annual Vaccinations?

Respondents are committed to the ongoing health care of their pets, with 85% of them taking their pets to the vet for their annual vaccinations.

Pet Sitters Ireland 2020 Prediction

We don’t see this number changing much in the coming year. It’s already a very high % of people who took the survey.

Cost Of Vets

Question 9 – On Average How much Do You Spend (Per Pet) Each MONTH On Treats?

66% of respondents are spending 1-20 euro per month on treats for their pets. (3% less than in 2018.)

14% of respondents are spending more than 30 euro on treats per month. This trend could be due to an increase in the range of more expensive, luxury treats available for pets now.

Pet Sitters Ireland 2020 Prediction

We predict that there will be an increase in people spending over 30 Euro a month on treats. There is a greater range of high end treats which will add to that spend each month.

Spend On Treats Ireland

Question 10 – On Average How much Do You Spend (Per Pet) Each MONTH On Toys?

19% of respondents are not spending anything on toys for their pets. 2% decrease on last year.

46% of people spend less than 10 euro (compared to 47% last year) which is likely to be 1-2 good quality toys each month.

The 4% of respondents spending more than 30 euro a month on toys likely have very active (or destructive) pets that need robust, and therefore costly, toys from brands such as Kong.

Pet Sitters Ireland 2020 Prediction

Last year we said we didn’t anticipate a significant shift in spending on toys as more durable and long lasting toys come onto the market. And we still feel the same about this.

Pet Toys Spend

Question 11 – How much Do You Spend (Per Pet) Each YEAR On Clothes and Accessories (Collars, Leads etc)?

55% of people are spending 1-50 euro per year on accessories which is the same as last year.

The 8% of people spending more than 101 euro per year are likely purchasing clothing for their pets – jumpers, t-shirts etc, as these can be more costly and most people would buy these items regularly.

Pet Sitters Ireland 2020 Prediction

The results from last year are nearly the same as the previous year, so we don’t really see any big changes coming up – although there are definitely more option for pet clothing than there ever was, with supermarkets offering pet clothes.

Pet Spend on Clothing

Question 12 – How Much Do You Spend on Your Pets Birthday?

36% of respondents choose not to spend anything on their pets on their birthday. (A decrease of 4%)

However, overall 54% of respondents are purchasing a gift for their pets on their birthday, so there are lots of happy pets out there.

Pet Sitters Ireland 2020 Prediction

More people will be buying gifts, having parties and spending more on their pets gifts.

Pet Birthday Spend

Question 13 – Have You Ever Had A Birthday Party For Your Pet?

This year we see another 2% increase in pet birthday parties. Yeah!!!

Pet Sitters Ireland 2020 Prediction

A 2-5% increase in pet birthday parties is expected next year as more and more people decide to celebrate birthdays and gotcha days.

Pet Birthdays

Question 14 – How Much Do You Spend on Your Pet At Christmas?

56% of respondents spend between 1- 20 euro at Christmas on their pets with 20% spending more than 30 euro on each pet.

Overall 91% of respondents are purchasing their pet a gift at Christmas, which is more than the 64% of respondents purchasing a gift for their pet on their birthday.

Pet Sitters Ireland 2020 Prediction

More and more people are purchasing gifts for their pets and we see this trend increasing all the time. We are already seeing 91% of people purchasing pets so will we get to 100%?

Pet Christmas Gifts

Just For Fun

Every year we love to ask pet lovers some fun questions…and this year we had some great ones for them!

  • 60% of people refer to their pets as their ‘furbabies’
  • 73% of people include their pets names on Birthday and Christmas cards
  • 85% of people miss their pets more than their partner/family when they go away
  • 37% of people kiss their pets more than 10 times a day
  • 52% of people leave the radio on for their pets when they go out

Pet Owners Survey

 

 

Irish Pet Survey Infographics

Irish Pet Survey

Pet Insurance Ireland

 

Pet Owners Spending Ireland

 

Survey Details

  • Independent Survey carried out by Pet Sitters Ireland.
  • 1200 Pet Owners surveyed in Ireland.
  • Results may be reproduced with credit given to Pet Sitters Ireland.

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